How to Build a Strong Online Brand as an Employer
May 27, 2023
The reputation of a company matters most especially when it comes to hiring highly qualified remote workers. A company whose online reputation isn’t clear or with a poor reputation is not likely to attract highly qualified professionals. A company might create compelling stories about their products and services but that’s different from building a strong online brand. Building a strong online brand begins with having a better understanding of what branding as an employer entails.
Employer branding is the quality of online reputation that an employer has in the eyes of their workforce and employees. It also entails how the company positions itself before the potential employees and staff within the organization. The better a company is at branding as a potential employer; the higher the chances of attracting and retaining top talent. Majority of the highly talented remote workers prefer being part of a reputable and established brand.
Importance of Employer Online Branding
Apart from having the potential to attract top talent, a well-established brand makes it possible for the company to reduce turnover rates. You can then end up cutting off the cost of hiring drastically as you don’t have to be replacing new employees frequently. It’s important to note that you already have an employer online brand regardless of whether you’re putting effort towards establishing it or not.
Establishing an Online Brand Building Strategy
An employer’s brand strategy will make it possible for you as a business owner to positively influence how you want your brand to be perceived. You can shape the dialogue around the products or services to help ensure higher talent acquisition. As you establish your brand strategy, ensure that you are well conversant with your company’s unique value proposition. A powerful brand begins by clearly expressing the company’s vision, mission, values, and culture.
Conduct Employer Brand Audit
Carry out your brand audit by endeavoring to know your company’s reputation amongst the job seekers including your employees. Carry out social media searches for your brand, and monitor career sites to see the kind of reviews that those you hired have left for your company. By carrying out research on your company; you get to uncover the favorite aspects of your company that the employees prefer. You also get to know some of the areas that need improvement so as to ensure an improved brand image.
Leverage on the Current Employees
Job seekers that are seeking job opportunities in your company are more likely to be interested in hearing what other employees say about your company. When the employees talk about the work conditions within the company, they are more likely to be believed than when you do it by yourself. Take time and leverage the sentiments of your employees as much as possible and this might include sharing their testimonials and reviews on the career pages.
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